Poll: Where does your organization focus its use of social?
Everyone has a different idea of what social is… what it should be used for … and who it should be used to...
Continue Reading 3 Compliments and 1 Criticism – How you can gain activity on Facebook
If you spend time looking around Facebook at hospital fan pages you will notice organizations are all over the map with ...
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Why are Hospitals not Social?
I have now seen this report mentioned by several bloggers I follow on a regular basis so I decided to download the repor...
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The 4th ‘P’ ~ Plan ~ The Social Marketing Mix
~ Policy, Purpose, People, and Plan ~ Today I am wrapping up my four part series on the ‘4 P’s of Social Media.’ Y...
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People The 3rd ‘P’ :: The 4 P’s of Social Media
~ Policy, Purpose, People, and Plan ~ In part one of the series I talked about the first ‘P’ – Policy. Develop...
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(Part 2) The ‘Social’ Marketing Mix: The Four P’s of Social Media
A quick review: Many of use who spent time in business school learned the “4 P’s of Marketing.” In this four part ...
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The ‘Social’ Marketing Mix: The Four P’s of Social Media
As a marketer you are taught the “4 P”s of Marketing” or the traditional marketing mix. Recently I was...
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